About Nvicta
Who We Are
Nvicta is a public affairs and strategic consulting firm helping organizations develop effective communication strategies, create compelling campaigns, and make a meaningful impact.
Founded by Jacob L. McGuire and Brian Kurklin, Nvicta brings together experience in journalism, public affairs, strategic communications, creative direction, and military leadership.
We combine research, reliable data, and creative thinking to understand complex challenges, identify opportunities, and develop strategies that connect with the right audiences and advance our clients’ objectives.
Our approach is grounded in evidence and informed by experience. From shaping a message to developing a campaign, we believe effective communication should be purposeful, persuasive, and designed to make a difference.
Our Philosophy
Clarity of Purpose. Strength of Conviction.
We believe effective communication begins with understanding the facts, the audience, and the outcome we’re working to achieve.
In an environment shaped by competing interests, changing circumstances, and difficult decisions, clarity matters. So does the discipline to challenge assumptions, evaluate evidence, and adapt when new information emerges.
Nvicta was founded on a shared belief in independent thinking, personal accountability, and the value of maintaining perspective under pressure.
We approach challenges with an open mind, a steady hand, and the conviction to follow sound reasoning through to meaningful action.
Our work is grounded in reliable information, thoughtful strategy, compelling creative execution, and the understanding that success should be measured by the difference our work makes—not simply the activity it generates.
Our Identity
A Different Perspective. An Unwavering Spirit.
Our identity is rooted in the qualities we value most: resilience, adaptability, integrity, and the confidence to look beyond immediate obstacles.
We believe strength isn’t measured by how loudly a position is defended, but by the quality of the reasoning behind it, the effectiveness of its communication, and the willingness to let evidence guide the way forward.
These principles shape how we approach our work, build relationships, and represent the organizations that place their trust in us.
We value thoughtful preparation over reaction, substance over spectacle, and meaningful progress over short-term recognition.
Meet the Partners
Different Backgrounds. Shared Convictions.
Brian Kurklin
Partner
Brian is a creative strategist and designer with 13 years of experience developing brands, campaigns, and communications for organizations across the public and private sectors.
His background includes award-winning creative work for political action committees associated with major corporations, as well as branding and communications for growing businesses and organizations navigating complex challenges.
With experience spanning creative direction, brand strategy, campaign development, and production, Brian specializes in turning complicated ideas into clear, compelling visual communications.
He brings an analytical, detail-oriented approach to creative problem-solving, combining research, strategic thinking, and strong execution to develop campaigns that connect with audiences and advance organizational goals.
Jacob L. McGuire, MPS
Partner
A former print journalist, Jacob brings nearly a decade of experience in communications and transformation-focused leadership across the public and private sectors.
His professional background spans journalism, public affairs, and organizational communications, providing him with a strong understanding of how information, relationships, and public perception influence decisions.
Having grown up in rural America and served as a leader in the U.S. Army, Jacob brings a perspective shaped by personal accountability, adaptability, and hands-on leadership.
He combines the investigative instincts of a journalist with the discipline of a military officer, approaching communication challenges with curiosity, careful analysis, sound judgment, and a focus on practical solutions.
Brian and Jacob bring complementary experience to Nvicta, united by a belief that effective communication begins with understanding the facts, the people involved, and the objectives an organization wants to advance.
Jacob’s experience in journalism, public affairs, and organizational leadership complements Brian’s background in creative direction and campaign development.
Together, they combine analytical thinking, persuasive storytelling, and creative execution to develop evidence-based communication strategies and campaigns designed to make a meaningful impact.